You’ve worked hard to set up your food truck. You have taken it from a dream to a reality. And that deserves celebration. But you might also be looking for ways to grow and expand that reality. If you are then you should definitely consider creating a food truck website.
A website can help you to connect with your customers and build your business.
Let’s look at a few specific reasons why your business needs a food truck website and how it can help you.
Why You Should Have a Food Truck Website
1. Your Customers Want It
How do we know that your customers want a website? Surveys show that 77% of diners visit a restaurant website before they visit. And the same principle extends toward food truck customers.
The fact is, we are living in a digital world. People enjoy the ease of being able to check out menus, view food pics, and get an idea for your food truck before they set foot in line.
And the reality is that if you don’t give people a website where they can learn more about you, there’s a very real risk that they will look for another restaurant or food truck that will.
2. It Helps You Show Off Your Truck and Food
Visuals are a powerful drive in a person’s choice to check out a certain restaurant or food truck. This allows people to see your mouthwatering food and get an idea of the vibe of your food truck.
While you can post visuals on your social media accounts, the placement of these visuals is out of your hands — it often depends on your feed and how the network is set up.
A website, on the other hand, gives you the power to choose where your visuals appear. You can strategically place the best visuals right on your homepage. You could even sprinkle some of your best food shots around your menu items to give people a nice visual.
3. It Leverages the Power of Google
Google — we all use it. This search engine allows us to discover new companies and brands, even new food. And if you flip that formula around, Google also allows new customers to find out about your food and food truck.
But Google only works in this way when you have a website that is set up with SEO. SEO stands for search engine optimization and when you are optimized for search engines, it’s a great, free way for people to find you organically. You might say that it’s the online equivalent of someone walking by your food truck and stopping to check it out.
If you want your food truck business to pop up in people’s search results, you need a website.
4. It Gives You Modern Tools
A website gives you the power to use modern digital tools.
One such tool is online ordering — with a growing population of people who rely on ordering online, it only makes sense to leverage this tool.
Having a website helps you to keep your online ordering system in-house. This means that you have complete control over what is on your menu and how your online ordering works.
Another helpful modern tool is email newsletters. On your website, you can set up a subscription form where people can register to receive regular updates about your food truck location and menu items. This helps you build up your customer base and stay connected.
And that’s just a couple of the tools that a website puts at your fingertips. With a website, you are open to endless possibilities.
Related Content: Online Ordering for Food Trucks: How it Helps
5. It Allows People to Follow Your Movements
It’s no secret that your food truck will probably travel around a bit. While you may have one main location, you may also have days when you’re doing pop-up events or taking part in a food truck festival. And that’s part of the food truck experience.
But you don’t want to lose your customers in the meantime.
A website allows you to post a schedule where people can find out exactly where you’re going to be and when.
Of course, you’ll still have the flexibility to bring your food truck wherever you need to be. But this way, you won’t lose your customers in the process.
Are You Ready for a Food Truck Website?
If you would like help in creating and designing the perfect food truck website for your brand, then don’t hesitate to reach out.